Search engine optimization is a process to get more visitors to the webpage or website naturally(unpaid) and get high rankings on the search engine results page. The website creators need the traffic to their webpages so that people can always make use of the contents and services provided on that page. The Seomanagment plays a vital role to rank the websites in mobile search, universal search, video search, image search, and other resources.

The basic SEO tools and techniques to improve the rankings are:

• SEO-friendly websites will always be in the top 10 rankings and everyone should manage the keyword, bounce rate, social media traffics, the response of the site on mobile and other platforms, and many factors every time. You need certain SEO tools to manage how many visitors you are having regularly, how many links and keywords the user search, keyword research analysis, and much more.
• There are few free keyword research tools and using that you can do the keyword suggestions for the web page creation, which has low rankings according to your content.
• Now you can simply use that word in the search engines and check the rankings for that keyword and if it has no search results, you can use it for content development and it is one way of SEO optimization.
• Internal links in the page that go from one page of that site to another page of that same site by creating a link in that page. It is also one of the important factors to improve the ranking of the page.
• You can also create backlinks which means you can get a link from any other popular sites and use it on your page and it will redirect you to that page. By using backlinks of trustworthy sites, people will trust one’s page automatically and increase the rankings.